Retail Visibility
Meet Medicare-eligible consumers in familiar, high-traffic community locations.
Advantage Plus Retail Program
Bring Your Medicare Business Into Walmart and Sam’s Club.
The Walmart and Sam’s Club Retail Program is preparing for AEP 2027. Join the Advantage Plus priority interest list to receive fast communication when available stores, claiming instructions, and deadlines are released.
20
Minimum weekly hours
3
Participating carriers
Oct–Dec
AEP retail season
The store list has not been released yet.
Complete the form now so Advantage Plus can contact you quickly when store availability and claiming instructions are announced.
Program Overview
What is the Walmart Retail Program?
The Humana Walmart/Sam’s Club Retail Program places independent Medicare agents inside participating stores during AEP. Agents staff an approved table, speak with customers about Medicare options, and conduct enrollment appointments on-site.
20-Hour Minimum
The weekly staffing requirement has been reduced from 30 hours to 20 hours.
Flat Store Fees
A new tier-based flat-fee model replaces the prior per-enrollment structure.
SunFire Reporting
Retail enrollments must be submitted through the Walmart-specific SunFire instance.
AEP 2027 Updates
What is changing this year?
The program has been updated to improve cost predictability, reduce weekly staffing demands, strengthen reporting, and make store allocation more strategic.
New flat-fee cost structure
The previous per-enrollment fee model has been replaced by a flat fee based
on the store’s assigned performance tier. This creates clearer cost expectations
and reduces the risk of a large variable invoice after AEP.
Reduced weekly hour requirement
Agents must staff their assigned location for at least 20 hours per week,
down from the former 30-hour minimum.
Mandatory Walmart SunFire reporting
All enrollments must be processed through the Walmart-specific SunFire retail
instance, separate from an agent’s standard SunFire account. Training support
and walkthroughs are expected.
Improved store selection process
Store assignments may consider prior agent performance and agency growth
scorecards in addition to submission timing.
Program Timeline
How the program works
Final dates remain subject to change. Advantage Plus will provide confirmed dates, store availability, payment instructions, and required documents as they are released.
1
First Right of Refusal
Qualifying prior-year participants may be allowed to reclaim eligible stores.
2
Open Bidding Round 2
Available stores are expected to open on a first-come, first-served basis.
3
Open Bidding Round 3
A later round may be held for remaining stores during August or September.
4
September Setup
Complete training, SunFire setup, program documents, and initial scheduling.
5
AEP Retail Season
Staff the store, conduct appointments, and report all activity in SunFire.
Costs at a Glance
More sales. Lower store fee.
Each location is assigned a performance tier based on prior program results. Within each tier, meeting or exceeding the enrollment benchmark reduces the final store fee.
A
High Opportunity
Higher performance location
Goal: 35–60+ MA enrollments
Minimum
$5,500
Achieve
$5,000
Exceed
$4,000
B
Medium Opportunity
Mid-performance location
Goal: 20–35+ MA enrollments
Minimum
$4,500
Achieve
$4,000
Exceed
$3,000
C
Developing / Available
Entry performance location
Goal: 10–20+ MA enrollments
Minimum
$3,500
Achieve
$3,000
Exceed
$2,000
Important: Enrollment goals and fee amounts are based on currently
announced information and may change slightly before final store assignments.
A refundable deposit may be required when requesting a location. Advantage Plus
will provide the official payment link and submission instructions.
Agent Requirements
Be ready before committing to a store.
1
Carrier Certification
Be certified or recertified with at least three participating carriers in the market by September 10.
2
Program Training
Complete all required Humana Walmart/Sam’s Club retail program training.
3
Code of Conduct
Review and sign the required retail program code of conduct.
4
Weekly Presence
Log a minimum of 20 hours per week at the assigned retail location.
5
SunFire Retail Account
Process all program enrollments through the Walmart-specific SunFire retail instance.
6
Program Compliance
Follow all store, carrier, CMS, reporting, scheduling, and conduct requirements.
Zero-tolerance policy: Rule violations may result in removal from
the location or the retail program. Agents should understand all expectations before committing.