Get reimbursed for approved lead campaigns that help grow your Medicare business.
Advantage Plus supports agents by covering 50% of approved lead campaigns. This program is designed to help agents invest in compliant lead generation, reduce upfront marketing costs, and build a stronger sales pipeline.
Prior Approval Is Required
All lead co-op campaigns must be approved by Advantage Plus before the campaign is purchased, launched, submitted, or requested for reimbursement.
Reimbursement is not guaranteed for campaigns that were purchased or started without prior approval. Agents must receive approval first, then submit proof of payment and supporting documents after the campaign is completed or billed.
Advantage Plus covers 50% of approved lead campaigns.
What the Lead Co-Op Program Covers
This program is for approved lead campaigns that are designed to generate compliant insurance opportunities and help agents grow production.
Medicare Leads
Approved Medicare Advantage, PDP, Medicare Supplement, and T65 lead campaigns from eligible vendors.
Digital Campaigns
Approved online lead generation campaigns, landing page campaigns, paid ads, or vendor-managed digital programs.
Direct Mail
Approved direct mail campaigns, seminar mailers, appointment mailers, or targeted local marketing pieces.
Call Campaigns
Approved compliant call center or appointment-setting campaigns from vendors reviewed by Advantage Plus.
Community Campaigns
Approved campaigns tied to local outreach, educational events, retail opportunities, or community engagement.
Multi-Channel Campaigns
Approved campaigns that combine mail, digital, phone, events, or appointment-setting into one coordinated strategy.
How the Reimbursement Process Works
To keep the process fair and organized, every lead co-op request must follow the same approval and reimbursement process.
Submit Campaign for Approval
Before purchasing or launching a campaign, submit the vendor, campaign type, cost, target market, and expected lead volume for review.
Receive Written Approval
Advantage Plus must approve the campaign before reimbursement eligibility begins. Verbal discussions do not replace written approval.
Purchase or Launch Campaign
Once approved, the agent may move forward with the campaign according to the approved amount, vendor, market, and campaign type.
Submit Reimbursement Documents
After payment is made, submit the final invoice, proof of payment, campaign details, and any required supporting documentation.
Review & Reimbursement
Approved submissions are reviewed and reimbursed at 50% of the eligible campaign cost, subject to program rules and approval limits.
Required Documentation
Reimbursement requests must include clear documentation so our team can verify that the campaign was approved, paid, and eligible.
| Required Item | Purpose | Example |
|---|---|---|
| Prior Approval Confirmation | Confirms the campaign was approved before purchase or launch. | Email approval or approval confirmation |
| Vendor Name | Identifies who provided the campaign or leads. | Lead vendor, mail house, appointment vendor |
| Final Invoice | Shows the official cost of the approved campaign. | Invoice showing total paid |
| Proof of Payment | Confirms the agent paid for the campaign. | Receipt, paid invoice, credit card confirmation |
| Campaign Type | Helps classify the reimbursement request. | Digital leads, direct mail, appointments, seminar leads |
| Campaign Dates | Shows when the campaign ran or when leads were delivered. | Start date, end date, delivery date |
| Target Area | Confirms the campaign market. | County, ZIP codes, city, state |
| Lead Results | Helps track campaign performance and future approval decisions. | Number of leads, appointments, enrollments, notes |
Eligible vs. Not Eligible
Not every marketing expense qualifies. The campaign must be approved in advance and must meet Advantage Plus program guidelines.
May Be Eligible
- Approved Medicare lead campaigns
- Approved direct mail campaigns
- Approved digital lead campaigns
- Approved appointment-setting campaigns
- Approved seminar or event lead generation
- Approved local marketing campaigns tied to lead generation
Not Eligible Without Approval
- Campaigns purchased before approval
- Unapproved vendors
- Generic branding expenses not tied to leads
- Incomplete reimbursement submissions
- Campaigns without proof of payment
- Campaigns that do not meet compliance or program requirements
Lead Co-Op Program Rules
These rules protect the program and help make sure reimbursements are handled consistently.
50% Reimbursement
Advantage Plus covers 50% of approved lead campaigns. Reimbursement applies only to eligible approved campaign costs.
Approval First
Campaigns must be approved before purchase, launch, submission, or reimbursement request.
Proof Required
Final invoice and proof of payment are required before reimbursement can be reviewed.
One Request Per Campaign
Submit each campaign separately so it can be reviewed and tracked properly.
Compliance Matters
Marketing must follow applicable carrier, CMS, TCPA, state, and Advantage Plus guidelines.
Subject to Review
Approval and reimbursement may depend on vendor, campaign type, cost, market, timing, and documentation.
Submit Lead Co-Op Reimbursement Request
Use this section after your campaign has already been approved, purchased, and documented.
Lead Co-Op Reimbursement Form
Submit your approved campaign details, final invoice, proof of payment, and supporting documents below.
Before You Submit
Confirm the campaign was approved before purchase or launch.
Confirm the campaign is eligible for 50% reimbursement.
Attach your final invoice and proof of payment.
Submit only after the campaign has been billed or completed.
Ready to request reimbursement?
Submit your approved lead campaign details and documentation. Advantage Plus will review eligible requests based on the 50% approved lead co-op reimbursement program.