Get reimbursed for approved lead campaigns that help grow your Medicare business.
Advantage Plus supports eligible agents by reimbursing 50% of approved lead campaign costs. The Lead Co-Op Program is designed to help agents invest in compliant lead generation, reduce upfront marketing expenses, and build a stronger and more consistent sales pipeline.
Prior Approval Is Required
All lead co-op campaigns must receive written approval from Advantage Plus before the campaign is purchased, launched, or otherwise financially committed to.
Campaigns purchased or initiated before written approval may not qualify for reimbursement. Agents must first receive approval and then submit the required invoice, proof of payment, and supporting documentation after the approved campaign has been billed or completed.
Advantage Plus reimburses 50% of eligible, approved lead campaign costs, subject to all program requirements and approval limits.
Active Release Requests & 90-Day Release Restriction
Lead Co-Op reimbursement is available only to agents who remain actively aligned with Advantage Plus and are in good standing at the time of reimbursement review and payment.
No Lead Co-Op reimbursement will be issued to an agent who has an active or pending carrier or agency release request in the Advantage Plus system at the time the reimbursement request is submitted, reviewed, approved, or scheduled for payment.
In addition, an agent who submits or initiates a release request within 90 calendar days of the Lead Co-Op reimbursement request date will become ineligible for that reimbursement.
Any unpaid Lead Co-Op reimbursement associated with that request may therefore be cancelled, denied, or considered forfeited if a release is requested during the applicable 90-day period.
This requirement exists because Lead Co-Op funding is intended to support the ongoing production, growth, and development of agents actively partnered with Advantage Plus.
What the Lead Co-Op Program Covers
The Lead Co-Op Program applies to approved campaigns designed to generate compliant insurance opportunities and support agent production and business growth.
Medicare Leads
Approved Medicare Advantage, PDP, Medicare Supplement, and T65 lead campaigns from eligible vendors.
Digital Campaigns
Approved online lead generation campaigns, landing page campaigns, paid advertising, or vendor-managed digital programs.
Direct Mail
Approved direct mail campaigns, seminar mailers, appointment mailers, or targeted local marketing pieces.
Call Campaigns
Approved compliant call center or appointment-setting campaigns from vendors reviewed by Advantage Plus.
Community Campaigns
Approved campaigns connected to local outreach, educational events, retail opportunities, or community engagement.
Multi-Channel Campaigns
Approved campaigns combining direct mail, digital marketing, telephone outreach, events, or appointment-setting strategies.
How the Reimbursement Process Works
Every Lead Co-Op request follows the same approval and reimbursement process to help maintain consistent program administration.
Submit Campaign for Approval
Before purchasing or launching a campaign, submit the vendor, campaign type, total cost, target market, and expected lead volume for review.
Receive Written Approval
Advantage Plus must provide written approval before reimbursement eligibility begins. Verbal conversations or discussions do not constitute final approval.
Purchase or Launch Campaign
Once approved, the agent may proceed according to the approved vendor, campaign type, market, budget, and other approved terms.
Submit Reimbursement Documentation
After payment has been made, submit the final invoice, proof of payment, campaign details, and all required supporting documentation.
Eligibility Review & Reimbursement
Advantage Plus will review the submission, supporting documentation, agent status, and program eligibility. Approved requests are reimbursed at 50% of eligible campaign costs, subject to the approved amount and program rules.
Required Documentation
Reimbursement requests must include sufficient documentation for Advantage Plus to verify that the campaign was approved, paid, completed or billed, and otherwise eligible.
| Required Item | Purpose | Example |
|---|---|---|
| Prior Approval Confirmation | Confirms the campaign was approved before purchase or launch. | Email or written approval confirmation |
| Vendor Name | Identifies the vendor that provided the campaign or leads. | Lead vendor, mail house, appointment vendor |
| Final Invoice | Shows the official cost of the approved campaign. | Final vendor invoice |
| Proof of Payment | Confirms the agent paid for the approved campaign. | Receipt, paid invoice, or payment confirmation |
| Campaign Type | Identifies the type of reimbursement being requested. | Digital leads, direct mail, appointments, seminar leads |
| Campaign Dates | Shows when the campaign operated or when leads were delivered. | Start date, end date, or delivery date |
| Target Area | Confirms the approved geographic market. | County, ZIP codes, city, or state |
| Lead Results | Helps Advantage Plus evaluate campaign performance and future approvals. | Number of leads, appointments, enrollments, or campaign notes |
Eligible vs. Not Eligible
Not every marketing expense qualifies for reimbursement. Campaigns must be approved in advance and meet all Advantage Plus Lead Co-Op requirements.
May Be Eligible
- Approved Medicare lead campaigns
- Approved direct mail campaigns
- Approved digital lead campaigns
- Approved appointment-setting campaigns
- Approved seminar or event lead generation
- Approved local marketing campaigns directly tied to lead generation
Not Eligible
- Campaigns purchased or launched before approval
- Campaigns using unapproved vendors
- Generic branding expenses not directly tied to approved lead generation
- Incomplete reimbursement submissions
- Campaigns without valid proof of payment
- Campaigns that do not meet applicable compliance or program requirements
- Agents with an active or pending release request
- Agents who request a release within 90 days of the Lead Co-Op reimbursement request date
Lead Co-Op Program Rules
These program requirements help protect the Lead Co-Op Program and ensure that reimbursement requests are reviewed consistently.
50% Reimbursement
Advantage Plus reimburses 50% of eligible, approved lead campaign costs, subject to the approved campaign amount.
Approval First
Campaigns must receive written approval before purchase, launch, or any financial commitment is made.
Proof Required
A final invoice and valid proof of payment are required before reimbursement can be reviewed.
One Request Per Campaign
Each campaign should be submitted separately so approvals, documentation, and reimbursement can be properly tracked.
Active Agent Requirement
Agents must remain actively aligned with Advantage Plus and in good standing throughout the reimbursement process.
90-Day Release Rule
No reimbursement will be made if an agent has an active release request or requests a release within 90 days of the applicable Lead Co-Op reimbursement request date.
Compliance Matters
Marketing activity must comply with applicable carrier, CMS, TCPA, state, federal, and Advantage Plus requirements.
Subject to Review
Approval and reimbursement may depend on the vendor, campaign type, campaign cost, market, timing, agent status, documentation, and program eligibility.
Final Eligibility Review
Approval of a campaign does not waive the agent's obligation to remain eligible under the Lead Co-Op Program through the reimbursement process.
Submit Lead Co-Op Reimbursement Request
Use this section only after your campaign has been approved, purchased, billed or completed, and properly documented.
Lead Co-Op Reimbursement Form
Submit your approved campaign details, final invoice, proof of payment, and all required supporting documentation below.
Before You Submit
Confirm the campaign received written approval before purchase or launch.
Confirm the campaign qualifies for the 50% Lead Co-Op reimbursement program.
Attach the final vendor invoice and valid proof of payment.
Submit your request only after the campaign has been billed or completed.
Release Status Requirement: You must not have an active or pending release request when submitting this request. If you request a release within 90 days of this Lead Co-Op reimbursement request date, the reimbursement will no longer be eligible for payment.
Ready to request reimbursement?
Submit your approved lead campaign details and required documentation. Advantage Plus will review eligible requests under the 50% Lead Co-Op reimbursement program and applicable program requirements.