More Conversations.
More Opportunities.
Introducing the Advantage Plus Leads Marketplace — a smarter way for licensed Medicare agents to connect with consumers through live inbound Medicare calls.
Choose your pricing tier, control when you're available, and receive calls directly on the phone number you select.
Agent Dashboard Preview
You're in Control.
Illustrative dashboard. Actual portal appearance may vary.
Stop Chasing Leads.
Start Taking Calls.
Instead of relying solely on traditional lead lists and repeated follow-ups, the Marketplace connects participating agents with consumers who initiate phone calls after responding to Medicare advertising.
Live Inbound Calls
Connect directly with consumers who have initiated a phone call about Medicare coverage and benefits.
Control Your Availability
Set yourself to active when you're ready to receive calls and inactive when unavailable.
Your Own Agent Portal
Manage your payment method, call settings, account credits, and recorded calls through a centralized dashboard.
Choose Your Call Pricing Tier
Access live inbound Medicare calls through three straightforward pricing buckets. Select the pricing option that fits your business strategy and budget.
Essential
- Live inbound consumer calls
- 90-second qualification threshold
- Direct-to-agent call routing
- Portal call recordings
- Flexible active/inactive status
- Negotiated pricing included
Professional
- Live inbound consumer calls
- 90-second qualification threshold
- Direct-to-agent call routing
- Portal call recordings
- Flexible active/inactive status
- Negotiated pricing included
Premium
- Live inbound consumer calls
- 90-second qualification threshold
- Direct-to-agent call routing
- Portal call recordings
- Flexible active/inactive status
- Negotiated pricing included
These are specially negotiated rates offered through Advantage Plus. Because the discounted pricing is already built into the Marketplace, no additional lead co-op reimbursement or co-op discount applies to calls purchased directly through this program.
Pricing buckets may differ in call bidding and routing priority. Actual allocation, qualification, billing, and refund rules are subject to Marketplace terms. A 90-second threshold does not guarantee a sale.
How the Marketplace Works
A convenient, agent-controlled process that lets you focus on speaking with consumers and helping them evaluate Medicare options.
Submit Your Interest
Complete the Advantage Plus registration form to begin the Marketplace onboarding process.
Activate Your Agent Portal
Our team will contact you with next steps and instructions for setting up your Marketplace login access.
Add Payment Information
Securely enter your payment method through the Marketplace portal and add account credits as required.
Select Your Call Pricing
Choose from the $30, $40, and $50 inbound call pricing buckets.
Choose Your Phone Number
Have inbound calls routed directly to the telephone number you designate.
Go Active and Receive Calls
Set your availability to active when ready. Review call history and recordings through your portal.
Real Conversations.
Real Growth Potential.
Our Marketplace program reports a 70% national closing rate on these leads — a performance indicator for agents evaluating this opportunity.
Inbound calls allow you to engage with consumers while their interest is fresh, creating an opportunity to complete a needs analysis during the conversation.
Join the Marketplace →Reported National Closing Rate
Reported program-wide figure. Individual results are not guaranteed. Outcomes vary. Confirm the reporting period and methodology before publication.
Your Business. Your Schedule.
Your Marketplace.
Manage your inbound call opportunities from one centralized agent portal.
Call Recording & History
Access recorded calls and available activity details through your dashboard for review.
Direct Phone Routing
Calls are routed to your designated telephone number, subject to routing settings.
Flexible Availability
Switch between active and inactive settings based on your availability.
Account & Payment Management
Manage payment methods, account credits, pricing preferences, and Marketplace settings.
Be Ready When
The Phone Rings.
Consumers are often responding to Medicare advertising. Being prepared, professional, and compliant is essential.
Review inbound call best practices before activating your account.
Inbound Call Best Practices
- Introduce yourself and identify your agency.
- Follow applicable CMS and TPMO requirements, including required disclosures and approved scripts.
- Understand the consumer's needs before discussing plan options.
- Never promise unverified benefits or eligibility.
- Respect the consumer's decisions.
- Follow recording, consent, privacy, and marketing requirements.
Everything You Need to Know
Common questions about joining the Advantage Plus Leads Marketplace.
Are these inbound or outbound leads?
These are live inbound calls initiated by consumers responding to Medicare-related advertising.
How much do calls cost?
There are three negotiated pricing buckets: $30, $40, and $50 per qualifying inbound call. The stated qualification threshold is 90 seconds. Marketplace terms govern actual billing.
Can I receive additional co-op reimbursement?
No. Marketplace rates are already discounted. Additional Advantage Plus lead co-op reimbursement does not apply.
Can I turn incoming calls on and off?
Yes. Agents can switch between active and inactive availability settings.
Where will calls be sent?
Calls are routed to the telephone number you configure in your Marketplace account.
Are the calls recorded?
Call recordings and activity records are available through the portal, subject to applicable privacy and consent rules.
Is the 70% closing rate guaranteed?
No. It is a reported national program figure. Individual results vary and are not guaranteed.
How do I sign up?
Complete the registration form below. Our team will contact you with next steps and Marketplace login instructions.
Ready to Start Receiving
Inbound Medicare Calls?
Complete the registration form below, and our Advantage Plus team will contact you with next steps and instructions for accessing your Marketplace agent portal.
Agent Marketplace Registration
Complete the form to express your interest. Our team will review your information and follow up with onboarding instructions.
Submitting your information does not automatically activate your Marketplace account. Our team will contact you with next steps. Payment information is collected securely through the Marketplace portal after onboarding.
Grow With a Platform
Built for Agents.
More than an agency — a growth partner offering tools, resources, training, and opportunities to help independent agents build their business.
Request Marketplace Access →Questions? Call 1-800-316-2995