Advantage Plus Insurance Portal

Medicare Agent Resource Center

Agent Succession & Book Transfer Resource Center

A detailed national resource for Medicare agents who want to protect their book of business, prepare for death or retirement, assign a licensed successor, sell their book, or protect a non-licensed beneficiary through the Advantage Plus Beneficiary Protection Program.

Featured Advantage Plus Program 100% Beneficiary Commission Protection Separate From Carrier Successor Programs

A First-of-Its-Kind National Solution for Agents Without a Licensed Successor

Most carrier successor and book transfer programs require the receiving person to be licensed, contracted, appointed, certified, and approved by the carrier. That works when an agent has another licensed agent ready to take over. But many agents want to protect a spouse, child, family member, trust, estate, or loved one who is not licensed. The Advantage Plus Beneficiary Protection Program is separate from carrier programs and was created for contracted agents who want to protect a non-licensed beneficiary while ensuring their clients continue to be serviced.

100%of eligible renewal commissions actually received by Advantage Plus are paid to the assigned beneficiary.
$0Advantage Plus servicing fee, agency cut, or commission split deducted from eligible received renewals.
No Licenserequired for the beneficiary to be named under the Advantage Plus program.
Full ServiceAdvantage Plus services the members as agent of record where permitted and approved.

Choose the Right Succession Path

Option 1: Carrier Successor / Book Transfer Program

For Licensed Successors
  • Best when the agent has a licensed insurance professional ready to take over the book.
  • The successor usually must be licensed, appointed, contracted, certified, and approved by each carrier.
  • The agent should use the official carrier documents listed below when available.
  • Carrier approval, release forms, hierarchy approval, timing restrictions, and member notification may apply.

Option 2: Advantage Plus Beneficiary Protection Program

For Non-Licensed Beneficiaries 100% of Eligible Renewals
  • Best when the agent wants to protect a beneficiary who is not licensed or contracted.
  • The agent may assign the person or entity they choose, subject to Advantage Plus program documents and approval.
  • Upon death, Advantage Plus pays the assigned beneficiary 100% of eligible renewal commissions actually received by Advantage Plus on the assigned book.
  • Advantage Plus services the clients as agent of record where permitted and approved.

Get Started With the Advantage Plus Beneficiary Protection Program

Complete the form below to begin the review process. This program is for Advantage Plus contracted agents who want to protect a non-licensed beneficiary and create a servicing plan for their Medicare book of business.


Important: The Advantage Plus Beneficiary Protection Program is separate from carrier successor programs. Carrier programs are generally used when the successor is licensed and carrier-approved. The Advantage Plus program is designed for contracted agents who want to protect a non-licensed beneficiary while Advantage Plus services the clients. Payments depend on commissions actually received, client retention, carrier rules, compliance requirements, and applicable law.

Exact Public Carrier Documents Located

The links below are exact public documents, PDFs, or dedicated pages located for successor programs, book transfer, commission assignment, AOR/BOR transfer, or deceased-agent handling. If a carrier does not publish the document publicly, it is listed in the national directory below as “exact public document not located.”

Aetna / CVS / SilverScript

Exact Public Pages Found Medicare + Senior Supplemental
  • Individual Medicare book of business reassignment page available.
  • Aetna Senior Supplemental guide includes assignment of compensation and deceased-agent commission handling.
  • Senior Supplemental deceased-agent handling may require death certificate, estate/personal representative documents, W-9, bill of sale, or legal documents depending on the situation.
Open Aetna Medicare Reassignment Page Open Aetna Senior Supplemental Producer Guide

UnitedHealthcare / AARP Medicare

Exact Program Found Successor + Assignment of Commissions
  • Successor Agent Program Interest Form available.
  • Successor Agent FAQ available.
  • Jarvis Forms page lists Successor Agent Interest Form, Successor Agent FAQs, Assignment of Commissions Form, and Assignment of Commissions FAQs.
  • Successor agent is generally a qualified agent who services the transferred members and receives renewal commissions.
Open UHC Successor Interest Form Open UHC Successor FAQ Open UHC Jarvis Forms Page

Anthem / Elevance / Amerigroup / Wellpoint / Simply

Exact PDF Found BOB + Commission Transfer
  • Book of Business / Commission Transfer Request Form available.
  • Receiving producer must be licensed, certified, and appointed where required.
  • Policyholder notification records may need to be retained.
  • Purchase agreement or subagent transfer documentation may be required depending on the transaction.
Open Elevance BOB / Commission Transfer Form

Blue Shield of California

Exact PDFs Found Medicare + FMO + IFP/Group
  • FMO Book of Business Transfer Request form available for Medicare book transfers.
  • General Book of Business Transfer Request form also available for IFP, group, and Medicare.
  • Requires releasing and accepting broker/agency/FMO information, tax ID, signatures, and requested transfer details.
Open FMO Book Transfer Form Open General Book Transfer Form

Health Net

Exact PDF Found BOB Step-by-Step Guide
  • Book of Business Transfer Step-by-Step Guide available.
  • Guide directs brokers to Online Broker Self Service.
  • Steps include accessing My Profile, selecting Book of Business Transfer, and submitting the request form.
  • Separate requests may be needed by line of business.
Open Health Net BOB Guide

Providence Health Plan

Exact PDF Found MA + Med Supp + IFP + Group
  • Book of Business Transfer Request form available.
  • Includes Commercial Group, Individual & Family, Medicare Advantage, and Medicare Supplement.
  • Requires releasing and accepting agent/agency information and signatures.
  • Form is submitted to Providence agent coordinator unit.
Open Providence BOB Transfer Form

Highmark Senior Markets

Exact PDF Found MA + PDP + Med Supp
  • Book of Business and Hierarchy Change Policy available.
  • Applies to Medicare Advantage, PDP, and Medicare Supplement.
  • Requires Medicare Book of Business Release Form signed by original top of hierarchy.
  • Transfer and release requests are not processed during restricted AEP/year-end periods listed in the policy.
Open Highmark BOB / Hierarchy Policy

SCAN Health Plan

Exact PDF Found Successor Agent Program
  • SCAN Successor Agent Program PDF available.
  • Program allows a qualified agent to service the transferred book and receive renewal commissions.
  • SCAN-contracted successor agent requirement applies.
  • Carrier review and program rules apply.
Open SCAN Successor Program PDF

Molina Healthcare

Exact Guidance Found Death Transfer Guidance
  • Guidance references book transfer after death of current producer.
  • New producer must be appointed in the same states as the current producer.
  • Book of Business Transfer Request Form is referenced as available through Evolve Broker Portal.
  • Policy list may be required in Molina’s required spreadsheet format.
Open Molina Guidance

Blue Cross of Idaho

Exact PDF Found BOB Transfer Authorization
  • Book of Business Transfer Authorization form available.
  • Buying and selling parties must be licensed in Idaho and appointed with Blue Cross of Idaho.
  • Medicare Advantage certification required if MA policies are included.
  • Transfers are not processed with effective dates between October 1 and January 1.
Open Blue Cross Idaho Transfer Form

Network Health

Exact Guide Found BOB Transfer Mentioned
  • Agent guide states that in most situations a Book of Business Transfer form must be completed.
  • Requests may require written approval and advance submission timing.
  • Guide includes producer maintenance, appointment, certification, and commission requirements.
Open Network Health Medicare / IFP Agent Guide

Kaiser Permanente Washington Medicare

Exact FAQ Found BOB Release Mentioned
  • Medicare Advantage broker migration FAQ references an online book of business release form.
  • Applies specifically to Kaiser Permanente Washington Medicare transition activity.
  • Other Kaiser regional public successor forms were not located.
Open KPWA Medicare FAQ

EnvisionRx / Envision Insurance

Exact Requirements Found PDP BOB Transfer
  • Book transfer must result from legal transaction, acquisition, merger, sale, death, or retirement.
  • Transfer request must be submitted at least 60 days before proposed effective date.
  • Assuming agent or agency must be appointed and appropriately licensed.
Open Envision Broker Guide

Cigna / HealthSpring

Exact Rules Found Active Commissionable BOB
  • Rules of Engagement include sections for selling an active commissionable book of business.
  • Rules include deceased-agent active commissionable book of business transfer.
  • Rules reference AOC, AOR, CARL, and hierarchy/compliance requirements.
Open Cigna Medicare Rules of Engagement

Prominence Health Plan

Exact Guide Found Assignment of Commissions Mentioned
  • MyAgentWorld Agency Contact Guide references Assignment of Commissions status.
  • Guide supports agency visibility into downline agents, active members, RTS status, and assignment status.
Open Prominence MyAgentWorld Guide

National Medicare Carrier Directory

This directory lists major national, regional, Blue Cross Blue Shield, local Medicare Advantage, PDP, SNP, and Medicare-related organizations. If an exact public successor, book transfer, commission assignment, AOR/BOR, or deceased-agent document could not be located publicly, the carrier is marked clearly. Do not use a generic broker portal link as a substitute for an actual program document.

Carrier / Organization Market / Brands Public Document Status
Aetna / CVS / SilverScript National MA, MAPD, PDP, Med Supp, Senior Supplemental. Exact public Medicare reassignment page and Senior Supplemental deceased-agent/assignment guidance listed above.
UnitedHealthcare / AARP Medicare National MA, MAPD, PDP, DSNP, CSNP. Exact Successor Agent Interest Form, Successor FAQ, and Jarvis forms page listed above.
Humana / CarePlus National MA, PDP, DSNP, Florida CarePlus. Exact public successor / BOB PDF not located
Wellcare / Centene Wellcare, Allwell, Ascension Complete, Fidelis Care, Health Net Medicare where applicable. Health Net exact BOB guide listed above. Other Centene/Wellcare exact public successor document not located.
Cigna / HealthSpring Medicare Advantage, PDP, formerly Cigna Medicare / HealthSpring. Exact Cigna Medicare Rules of Engagement listed above.
Anthem / Elevance / Amerigroup / Wellpoint / Simply Elevance Medicare brands across multiple states. Exact BOB / Commission Transfer form listed above.
Kaiser Permanente CA, CO, GA, HI, Mid-Atlantic, Northwest, WA Medicare regions. KPWA Medicare FAQ listed above. Other regional exact public successor forms not located.
Molina Healthcare MA, DSNP, dual-eligible markets. Exact death transfer guidance listed above; form may require Evolve Broker Portal access.
Devoted Health Regional MA and DSNP markets. Exact public successor / BOB document not located
Alignment Health Regional MA and DSNP markets. Exact public successor / BOB form not located publicly
SCAN Health Plan California and regional MA / DSNP markets. Exact Successor Agent Program PDF listed above.
Prominence Health Plan Regional MA markets. Exact MyAgentWorld guide referencing assignment status listed above.
Clover Health Regional MA markets. Exact public successor / BOB document not located
Zing Health Regional MA and SNP markets. Exact public successor / BOB document not located
AmeriHealth Caritas VIP Care MA and SNP markets. Exact public successor / BOB document not located
CareSource Regional MA and DSNP markets. Exact public successor / BOB document not located
California Medicare Plans Blue Shield CA, Health Net, SCAN, Alignment, Clever Care, Astiva, Imperial, Brand New Day, Central Health, L.A. Care, Community Health Group, Sharp, Santa Clara Family Health Plan. Blue Shield, Health Net, and SCAN exact documents listed above. Others: exact public successor / BOB document not located.
Clever Care California MA markets. Exact public successor / BOB document not located
Astiva Health California MA markets. Exact public successor / BOB document not located
Imperial Health Plan California MA markets. Exact public successor / BOB document not located
Brand New Day California MA markets. Exact public successor / BOB document not located
Central Health Medicare Plan California MA markets. Exact public successor / BOB document not located
L.A. Care California MA / SNP markets. Exact public successor / BOB document not located
Community Health Group California MA / SNP markets. Exact public successor / BOB document not located
Sharp Health Plan California MA markets. Exact public successor / BOB document not located
Santa Clara Family Health Plan California MA / SNP markets. Exact public successor / BOB document not located
Florida Blue / GuideWell Florida MA and Medicare markets. Exact public successor / BOB document not located
Freedom Health / Optimum HealthCare Florida MA markets. Exact public successor / BOB document not located
Ultimate Health Plans Florida MA markets. Exact public successor / BOB document not located
AvMed Florida MA markets. Exact public successor / BOB document not located
Simply Healthcare Florida MA, Elevance affiliated. Elevance BOB / Commission Transfer form may apply; confirm state/product requirements.
Healthfirst New York MA / SNP markets. Exact public successor / BOB document not located
EmblemHealth / HIP / GHI New York MA markets. Exact public successor / BOB document not located
Elderplan New York MA / SNP markets. Exact public successor / BOB document not located
VNS Health / EasyCare New York MA / SNP markets. Exact public successor / BOB document not located
MetroPlusHealth New York MA markets. Exact public successor / BOB document not located
MVP Health Care NY / VT MA markets. Exact public successor / BOB document not located
CDPHP New York MA markets. Exact public successor / BOB document not located
Excellus BCBS / Univera New York MA markets. Exact public successor / BOB document not located
Independent Health New York MA markets. Exact public successor / BOB document not located
BCBS Michigan / Blue Care Network Michigan MA markets. Exact public successor / BOB document not located
HAP / Health Alliance Plan Michigan MA markets. Exact public successor / BOB document not located
Priority Health Michigan MA markets. Exact public successor / BOB document not located
Medica Midwest MA and Medicare markets. Exact public successor / BOB document not located
UCare MN / WI MA and SNP markets. Exact public successor / BOB document not located
HealthPartners MN / WI MA markets. Exact public successor / BOB document not located
Quartz WI / IL / IA MA markets. Exact public successor / BOB document not located
Dean Health Plan Wisconsin MA markets. Exact public successor / BOB document not located
Security Health Plan Wisconsin MA markets. Exact public successor / BOB document not located
Network Health Wisconsin MA and IFP markets. Exact agent guide with BOB transfer language listed above.
Highmark PA, WV, DE, NY and Senior Markets MA/PDP/Med Supp. Exact BOB / hierarchy change policy listed above.
Geisinger Gold Pennsylvania MA markets. Exact public successor / BOB document not located
UPMC for Life Pennsylvania MA markets. Exact public successor / BOB document not located
Capital Blue Cross Pennsylvania MA markets. Exact public successor / BOB document not located
Independence Blue Cross / IBX Philadelphia-area MA markets. Exact public successor / BOB document not located
Tufts Medicare Preferred / Point32Health Massachusetts MA markets. Exact public successor / BOB document not located
Harvard Pilgrim / Stride New England MA markets. Exact public successor / BOB document not located
Fallon Health Massachusetts MA markets. Exact public successor / BOB document not located
Blue Cross Blue Shield of Massachusetts Massachusetts MA markets. Exact public successor / BOB document not located
Martin’s Point Generations Advantage Maine / New Hampshire MA markets. Exact public successor / BOB document not located
SelectHealth UT, ID, NV, CO Medicare markets. Exact public successor / BOB document not located
Presbyterian Health Plan New Mexico MA markets. Exact public successor / BOB document not located
Banner Medicare Arizona MA markets. Exact public successor / BOB document not located
Blue Cross Blue Shield of Arizona Arizona Medicare markets. Exact public successor / BOB document not located
Blue Cross of Idaho Idaho Medicare markets. Exact Book of Business Transfer Authorization form listed above.
Regence / Cambia OR, WA, UT, ID Medicare markets. Exact public successor / BOB document not located
Premera Blue Cross Northwest Medicare markets. Exact public successor / BOB document not located
Medical Mutual of Ohio Ohio MA markets. Exact public successor / BOB document not located
SummaCare Ohio MA markets. Exact public successor / BOB document not located
The Health Plan WV / OH MA markets. Exact public successor / BOB document not located
BlueCross BlueShield of Tennessee Tennessee MA markets. Exact public successor / BOB document not located
Blue Cross and Blue Shield of Alabama Alabama Medicare markets. Exact public successor / BOB document not located
Arkansas Blue Cross and Blue Shield Arkansas MA markets. Exact public successor / BOB document not located
Blue Cross NC North Carolina Medicare markets. Exact public successor / BOB document not located
BlueCross BlueShield of South Carolina South Carolina Medicare markets. Exact public successor / BOB document not located
Sentara / Optima Medicare Virginia MA markets. Exact public successor / BOB document not located
Johns Hopkins Advantage MD Maryland MA markets. Exact public successor / BOB document not located
CareFirst BlueCross BlueShield MD / DC Medicare markets. Exact public successor / BOB document not located
CHRISTUS Health Plan Regional MA markets. Exact public successor / BOB document not located
Baylor Scott & White Health Plan Texas MA markets. Exact public successor / BOB document not located
CommunityCare Senior Health Plan Oklahoma MA markets. Exact public successor / BOB document not located
Essence Healthcare Regional MA markets. Exact public successor / BOB document not located
Lumeris / Essence-affiliated Medicare Plans Regional MA markets. Exact public successor / BOB document not located
Peoples Health Louisiana MA markets, UnitedHealthcare affiliated. UHC successor documents may apply where business is under UHC Medicare; confirm carrier-specific handling.
Rocky Mountain Health Plans Colorado MA markets, UnitedHealthcare affiliated. UHC successor documents may apply where business is under UHC Medicare; confirm carrier-specific handling.
Triple-S Advantage Puerto Rico MA markets. Exact public successor / BOB document not located
MMM Healthcare Puerto Rico MA markets. Exact public successor / BOB document not located
MCS Classicare Puerto Rico MA markets. Exact public successor / BOB document not located
First Medical Health Plan Puerto Rico Medicare markets. Exact public successor / BOB document not located

Steps for Agents With a Licensed Successor

Step 1: Confirm the Successor Is Eligible

  • Confirm active insurance license in every required state.
  • Confirm carrier appointment, certification, and ready-to-sell status.
  • Confirm the successor can service the book immediately.

Step 2: Use Carrier Documents

  • Use the exact carrier documents listed above where available.
  • Do not rely on a general broker portal link unless the carrier only releases the form inside the portal.
  • Submit carrier-required forms, release letters, and supporting documents.

Step 3: Prepare the Book List

  • List carrier, member name, policy/member ID, effective date, state, county, writing number, and commission type.
  • Separate MA, MAPD, PDP, Med Supp, Life, ACA, Group, and Ancillary business.
  • Identify full book transfer versus partial transfer.

Step 4: Handle Estate or Sale Documents

  • Death certificate if deceased-agent transfer.
  • Executor, trust, estate, court, or legal representative documents if required.
  • Bill of sale, purchase agreement, or assignment agreement if selling the book.

Steps for Agents Using the Advantage Plus Beneficiary Protection Program

Step 1: Name a Beneficiary

  • Select the person, trust, estate, or entity you want to protect.
  • The beneficiary does not need to be licensed.
  • Backup beneficiary is recommended when possible.

Step 2: Complete the Form

  • Submit the Advantage Plus program form on this page.
  • Identify your carrier relationships, book type, and intended renewal streams.
  • Advantage Plus reviews the submission and prepares next steps.

Step 3: Sign Program Documents

  • Complete beneficiary designation paperwork.
  • Document eligible book of business and servicing expectations.
  • Acknowledge payments depend on commissions actually received by Advantage Plus.

Step 4: Advantage Plus Services the Clients

  • Advantage Plus works to become agent of record where permitted and approved.
  • Members receive service for plan questions, provider issues, prescriptions, AEP, claims, retention, and support.
  • The beneficiary receives eligible renewal payments without needing to operate an insurance agency.

Two Paths. One Goal: Protect the Book, the Clients, and the Family.

If an agent has a licensed successor, the official carrier documents above may help transfer the book through the carrier’s program. If the agent does not have a licensed successor, the Advantage Plus Beneficiary Protection Program gives contracted agents a separate path to protect a chosen beneficiary while Advantage Plus services the clients and pays 100% of eligible renewal commissions actually received by Advantage Plus.

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