Retail Visibility
Meet Medicare-eligible consumers in familiar, high-traffic community locations.
Advantage Plus Retail Program
Bring Your Medicare Business Into Walmart and Sam’s Club.
The 2027 Walmart and Sam’s Club available-location list is now live. Review current locations, compare pricing tiers and prior-year performance, then follow the store selection steps below to request your preferred location.
20
Minimum weekly hours
3
Participating carriers
Oct–Dec
AEP retail season
Round 1 Location List
Available Walmart & Sam’s Club locations are now posted.
Open the spreadsheet online to review current availability. On the “Available Locations” tab, the location’s ABC pricing tier is shown in Columns L and M. Prior-year location performance is shown in Columns N and O.
View Spreadsheet Online — No Direct Download
This button opens the workbook through an online spreadsheet viewer rather than linking directly to the Excel file.
Program Overview
What is the Walmart Retail Program?
The Humana Walmart/Sam’s Club Retail Program places independent Medicare agents inside participating stores during AEP. Agents staff an approved table, speak with customers about Medicare options, and conduct enrollment appointments on-site.
20-Hour Minimum
The weekly staffing requirement has been reduced from 30 hours to 20 hours.
Flat Store Fees
A new tier-based flat-fee model replaces the prior per-enrollment structure.
SunFire Reporting
Retail enrollments must be submitted through the Walmart-specific SunFire instance.
AEP 2027 Updates
What is changing this year?
The program has been updated to improve cost predictability, reduce weekly staffing demands, strengthen reporting, and make store allocation more strategic.
New flat-fee cost structure
The previous per-enrollment fee model has been replaced by a flat fee based
on the store’s assigned performance tier. This creates clearer cost expectations
and reduces the risk of a large variable invoice after AEP.
Reduced weekly hour requirement
Agents must staff their assigned location for at least 20 hours per week,
down from the former 30-hour minimum.
Mandatory Walmart SunFire reporting
All enrollments must be processed through the Walmart-specific SunFire retail
instance, separate from an agent’s standard SunFire account. Training support
and walkthroughs are expected.
Improved store selection process
Store assignments may consider prior agent performance and agency growth
scorecards in addition to submission timing.
Program Timeline
How the program works
The available-location list has now been released. Store requests are submitted after the required deposit is completed and proof of payment is sent to Advantage Plus.
1
Review Locations
Open the released spreadsheet and identify your preferred store plus backup options.
2
Submit Deposit
Pay the required $600 refundable deposit for each primary location you want requested.
3
Email Proof
Send your payment screenshot, store number, and any backup locations to Agent Support.
4
Award Confirmation
Advantage Plus will work with Humana MarketPoint to confirm whether your requested store is awarded.
5
Finalize & Staff
If awarded, sign required program documents, complete setup, and prepare to staff the location.
Costs at a Glance
More sales. Lower store fee.
Each location is assigned a performance tier based on prior program results. Within each tier, meeting or exceeding the enrollment benchmark reduces the final store fee.
A
High Opportunity
Higher performance location
Goal: 35–60+ MA enrollments
Minimum
$5,500
Achieve
$5,000
Exceed
$4,000
B
Medium Opportunity
Mid-performance location
Goal: 20–35+ MA enrollments
Minimum
$4,500
Achieve
$4,000
Exceed
$3,000
C
Developing / Available
Entry performance location
Goal: 10–20+ MA enrollments
Minimum
$3,500
Achieve
$3,000
Exceed
$2,000
Important: A $600 refundable deposit per requested location
is now required before Advantage Plus will submit a store request. The deposit rolls into
the store fee if the location is awarded. Remaining store fees will be invoiced in Spring 2027.
Agent Requirements
Be ready before committing to a store.
1
Carrier Certification
Be certified or recertified with at least three participating carriers in the market by September 10.
2
Program Training
Complete all required Humana Walmart/Sam’s Club retail program training.
3
Code of Conduct
Review and sign the required retail program code of conduct.
4
Weekly Presence
Log a minimum of 20 hours per week at the assigned retail location.
5
SunFire Retail Account
Process all program enrollments through the Walmart-specific SunFire retail instance.
6
Program Compliance
Follow all store, carrier, CMS, reporting, scheduling, and conduct requirements.
Zero-tolerance policy: Rule violations may result in removal from
the location or the retail program. Agents should understand all expectations before committing.
Store Selection Is Open
How to request a 2027 location
Follow every step below. Your store request will not be submitted until the required deposit has been completed and proof of payment has been received.
1
Review the released location list
Open the “Available Locations” tab. The store’s ABC pricing tier is listed in Columns L and M, and the location’s prior-year performance is shown in Columns N and O.
View Locations Online2
Pay the $600 refundable deposit
Submit $600 per primary location you intend to staff. You do not need to pay a deposit for backup locations. Multiple store deposits may be submitted in the same PayPal payment.
Your request will not be submitted without a deposit.
Submit Deposit via PayPal3
Include all required information with payment
IMPORTANT: In the PayPal submission, include your full name, NPN, email address, and requested store number. Missing information can delay the store request.
4
Email proof of payment to Agent Support
After payment is complete, email a screenshot of your payment confirmation to AgentSupport@AdvantagePlusins.com. A screenshot is the fastest way for us to verify the deposit.
You may also include a list of backup store options in the same email. If your first choice is unavailable, we can request one of your backup locations.
Email Proof of Payment5
Advantage Plus submits your selection
Once your selection and deposit are confirmed, Advantage Plus will work with Humana MarketPoint to determine whether the requested location is awarded. We will send notification as soon as confirmation is received.
6
If your location is awarded
You will complete and sign the required program documents to finalize the location. Your $600 deposit will be credited toward the applicable store fee. The remaining balance will be invoiced in Spring 2027.
7
If your location is not awarded
You may request a different available location or receive a full refund of the $600 deposit.
STORE FEE REMINDER:
You are responsible for the applicable location fee if you secure a store.
Review the location’s tier and performance thresholds before submitting your request.
The $600 deposit is applied toward the store fee, and invoices for remaining balances
will be circulated in Spring 2027.
Where is the pricing tier?
“Available Locations” tab → ABC tier information in Columns L and M.
Where is last year’s performance?
“Available Locations” tab → prior-year performance information in Columns N and O.